Our team of savvy moms educates parents about the dangers of toxic chemicals in everyday products and their effect on growing children. We’ve carefully and steadily built a loyal fan base and have a large voice in the marketplace. We receive numerous daily requests for trustworthy resource recommendations and our work has been cited by ABC News, Newsweek, New York Times, USA Today, Fox 4 News, KMBC 9 News, KSHB 41 News, The Kansas City Star, National Geographic’s The Green Guide, Dr. Greene, Kiwi and the Environmental Working Group (EWG).
Today you’d be hard pressed to find a baby bottle made with BPA available on store shelves anywhere in the country. And that’s primarily because women like Alicia Voorhies, outraged that there was a dangerous chemical in their babies’ bottles, exerted a gale force wind of market, media, and political pressure that led baby bottle manufacturers to abandon BPA within just a few years of Joanie Whitman’s call to her sister, Alicia.
Margie Kelly, Healthy Child Healthy World
Moms Influenced Most Heavily by Word of Mouth
As one of the most targeted demographics in terms of marketing efforts, retailers should also know that moms are more likely to seek and give advice to others about purchases of certain products or services. According to a survey done by the National Retail Federation, 97.2% of moms said they regularly or occasionally give advice to others about products or services. And just as often as they give advice, they seek it, with 93.6% saying they regularly or occasionally look to others before making their final decision.
Loyal customers are acquired by engaging them in conversations about your company, your brand and your products.
Marketing AT potential customers no longer works.
As a result of social networking and other online communication technologies, consumers can now use trusted sources they know to obtain information about products and brands, rather than rely on third-party advertising.
Consumers are spending tremendously more time researching products BEFORE they buy. According to the 2011 Social Shopping Study, one in two respondents spent 75% of their overall shopping time researching product as compared to just 21% in 2010. TrendWatching.com advises that consumers have always relied on word-of-mouth advice from friends, relatives and associates, but modern technology is greatly accelerating its development as a major influence for purchasing decisions.
Most of our readers are women who control 80-85% of all consumer spending, live in the U.S. with a concentrated focus on Kansas City, New York, California, Texas and New Jersey
Their ages range from 23-47, most have children, a college education, and are interested in healthy living ideas.
- Monthly page views: 25,000
- Monthly visitors: 17,000
- Blog/newsletter subscribers: 2,500
- Facebook fans: 7,017
- Twitter followers: 12,165
- Pinterest followers: 1,910
- Google + friends/fans: 2,475
- Instagram followers: 295
We belong to an advertising network called the Green Sisterhood which is comprised of more than 20 high level green bloggers. We’ve combined our 1 million page views to attract green companies like yours who wish to grow their market share via banner advertising, sponsored posts, campaigns, periodic events and social media mentions.
We’re serious about changing the market place with our combined influence. The Green Sisterhood is an amazing platform for unique branding and marketing that can’t be found elsewhere, so if you’re interested in working with our network, please contact Anna or Karen at email@example.com