Top 29 Safe Shampoo and Conditioner Brands

Safest Shampoo and Conditioner BrandsShampoo and conditioner have come a long way in the past couple decades, but that's not necessarily a good thing…in fact, there seems to be more and more new, untested ingredients added to our hair care products every day. For this project alone, we investigated over 400 ingredients and 80 brands, filtering them through assorted criteria to create three tiers of recommendations.

Our research involved the accumulation of many different sources that weigh in on the safety of various ingredients including Chemical of the Day, PubMed, International Fragrance Association (IFRA), Science Lab, and the Environmental Working Group (EWG) among others. It's really a matter of examining labeled ingredients for potential hazards, and then choosing products with well-known ingredients that have been studied and certified whenever possible.

Why You Need Safe Shampoo and Conditioner

The vast majority of hair care products contain highly toxic chemicals including synthetic fragrance, sodium lauryl sulfate, retinyl palmitate, methylisothiazolinone, parabens and phthalates along with a host of moderately hazardous ingredients, so it's a true task to find safer options. But we love a challenge!

For this project we chose ready-made products for non-DIYers, or those of us who just don't have the time (like me!) to make our own shampoo and conditioner. But for you super crafters, we found this great recipe to make your own homemade shampoo with castile soap. Someday we'll get to it 🙂

Also super interesting is the poo-free option. This is when you don't use any shampoo at all, letting your hair go through the natural process of recovery and on to the stage where you don't actually need shampoo. We've heard it really works! Let us know if you try it.

NOTE: We researched a selection of products from each of the manufacturers listed below to provide our recommendations. This means we did not conduct a thorough study of every product made by those brands, so be sure to do your homework and read the label before purchasing.

Top Picks

These are our absolute favorites. Our research shows these shampoo and conditioner brands contain no hazardous ingredients.

Alaffia Authentic
Bubble and Bee
California Baby
Carina Organics
Dr. Bronner's
Earth Mama
Exactly! Organics
Hugo Naturals
John Masters Organics
Nubian Heritage
Poofy Organics
Puracy Baby
Shea Moisture
Pure Haven Essentials
Earthley Shampoo Bar

Next Best

The following list consists of our second place choices. These brands may contain up to two ingredients of mild concern including potassium sorbate, dimethicone and behentrimonium chloride.

Dolphin Organics
Juice Organics
Nine Naturals

Still Great

Third place, but still great. These brands of shampoo and conditioner may contain up to three ingredients of concern, although they appear at the bottom of the ingredients list which usually means there's a pretty small amount present in the product. The ingredients we found include behentrimonium chloride, potassium sorbate and tocopheryl acetate. None of them are especially harmful, but are worth noting.

Avalon Organics
Acure Organics
Desert Essence
The Honest Company
What's your favorite non-toxic shampoo brand?

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55 Responses to Top 29 Safe Shampoo and Conditioner Brands

  1. Sally February 17, 2017 at 5:34 pm #

    What about Pure Haven Essentials Shampoo???

    • Gabby February 17, 2017 at 8:34 pm #

      I second that!

      • Laura February 18, 2017 at 10:47 am #

        Thanks you two! We added Pure Haven Essentials to our recommendations. ~The Soft Landing Sisters

  2. AnnMarie February 18, 2017 at 11:02 am #

    How about 100 Percent Pure?

    • Laura February 20, 2017 at 8:22 am #

      We have conflicting information about 100% Pure, so we’ve elected to leave them off the list until we can learn more. ~The Soft Landing Sisters

  3. Heather Cunningham February 18, 2017 at 11:14 am #

    What about for dandruff

    • Laura February 28, 2017 at 9:55 am #

      Hi Heather, We hope to add a dandruff shampoo soon! ~The Soft Landing Sisters

  4. February 18, 2017 at 11:35 am #

    What about Babo Botanicals?

    • Watters February 19, 2017 at 1:21 am #

      Yes! I was wondering about this too.

      • Laura February 20, 2017 at 8:18 am #

        Babo Botanicals didn’t make our list because we excluded brands that contain quaternium ingredients. ~The Soft Landing Sisters

  5. creativecarissa February 18, 2017 at 3:48 pm #

    I’ve been using Alba Botanical. Did you guys look at that one? I’m nervous it isn’t on the list!

    • Laura February 20, 2017 at 8:27 am #

      Alba Botanica didn’t make the list because their shampoos and conditioners contain a handful of questionable ingredients. Not the worst option, just not good enough for our purposes. ~The Soft Landing Sisters

  6. Erin Ely February 18, 2017 at 11:01 pm #

    Miessence would be in “the best” category

    • Laura February 20, 2017 at 8:19 am #

      Added! ~The Soft Landing Sisters

  7. Jacky February 20, 2017 at 4:32 pm #

    Did you look at Deep Steep shampoo and conditioner?? it is one of the few that claims to be color safe (better than most but still not like it was pre-chemical free!)

    • Laura February 21, 2017 at 9:28 am #

      The Deep Steep brand uses a couple of questionable ingredients: potassium sorbate and “aroma.” Potassium sorbate isn’t overly alarming, but aroma is often a synonym to the umbrella term “fragrance” which is something we avoid at all times.

      As defined by EWG, “The word “fragrance” or “parfum” [or “aroma”] on the product label represents an undisclosed mixture of various scent chemicals and ingredients used as fragrance dispersants such as diethyl phthalate. Fragrance mixes have been associated with allergies, dermatitis, respiratory distress and potential effects on the reproductive system.”

      More research is definitely necessary to determine the safety of any Deep Steep products that contain aroma, however, there appears to be several Deep Steep hair care products that don’t contain an aroma ingredient, and those would be safe to use. ~The Soft Landing Sisters

  8. Jessica Dugan February 25, 2017 at 1:59 pm #

    Go Poofy

  9. Lisa February 25, 2017 at 5:46 pm #

    Wondering about Intelligent Nutrients brand – Pure Lux shampoo and conditioner?? Thanks

    • Laura February 28, 2017 at 9:53 am #

      Hi Lisa, A quick look at Pure Luxe ingredients doesn’t reveal too much to worry about, so we’d put them in our “Still Great” category because they do use potassium sorbate and tocopherol. Great find! ~The Soft Landing Sisters

  10. Alisa stewart February 26, 2017 at 9:35 pm #

    How would you rate pure and gentle shampoo?

    • Laura February 28, 2017 at 9:46 am #

      Hi Alisa, We’d love to weigh in on Pure and Gentle, but there are no ingredients lists on their website that we can find. ~The Soft Landing Sisters

  11. Cristen February 27, 2017 at 8:44 am #

    Great article! What about Zija International’s GenM shampoo and conditioner? 🙂

    • Laura February 28, 2017 at 9:44 am #

      Thanks, Cristen! We can’t find ingredients lists on the Zija website which always raises a red flag, so we won’t be able to add them to our recommendations at this time. ~The Soft Landing Sisters

  12. Steph N February 27, 2017 at 1:27 pm #

    Lush Cosmetics

    • Laura February 28, 2017 at 9:40 am #

      Hi Steph, Lush Cosmetics did not make our list because some of their shampoo products contain fragrance and parabens. ~The Soft Landing Sisters

  13. Niki Vavra February 27, 2017 at 4:08 pm #

    I have been using Renpure for a while. Is it on your list?

    • Laura February 28, 2017 at 9:32 am #

      Hi Niki, Renpure isn’t on our list because their products contain many ingredients we can’t recommend including fragrance and diazolidinyl urea. ~The Soft Landing Sisters

  14. Erin February 27, 2017 at 4:35 pm #

    Which one of these brands come in a scent-free version?

    • Laura February 28, 2017 at 9:38 am #

      Hi Erin, Each brand has various formulations and many have scent-free versions. You can follow the links provided to see their full lines, or do a quick internet search to find the information you’re looking for. ~The Soft Landing Sisters

  15. ellen February 27, 2017 at 9:13 pm #

    Did you look at Seaweed Bath Co? Curious where it stacks up for you. Thanks!!

    • Laura February 28, 2017 at 9:29 am #

      Hi Ellen, a quick perusal of their ingredients revealed several questionable ingredients including cocamidopropyl betaine, polyquaternium-70 and potassium sorbate, so we can’t recommend Seaweed Bath Co products at this time. ~The Soft Landing Sisters

  16. Kimberly February 27, 2017 at 9:57 pm #

    Miracle 2 soap…Truly is a miracle 🙂

    • Laura February 28, 2017 at 9:36 am #

      Hi Kimberly, Miracle 2 soap looks interesting, but I don’t see a thorough ingredients list on their website. It seems pretty vague, so we can’t add it to our recommendations at this time: ~The Soft Landing Sisters

  17. Megan Vaughn February 28, 2017 at 6:49 am #

    I wouldn’t have California Baby up too when it has sodium benzoate which is molecularly close to Benzene, a known carcinogen.

    Also, I would check out O’Hair.

    • Laura February 28, 2017 at 9:25 am #

      Thanks for your input, Megan. We’ve determined that sodium benzoate is safe enough to be an ingredient in our recommendations. ~The Soft Landing Sisters

  18. Carli Board March 5, 2017 at 5:51 pm #

    How does Jason brand rate?

  19. annmarie March 15, 2017 at 7:26 pm #

    Do you know how the EO brand stands up?

  20. Jan Hillsberg March 31, 2017 at 8:46 am #

    I love that you thoroughly researched this and have responded to readers’ suggestions! My favorite is PUREhaven Essentials!

  21. Lindsay April 1, 2017 at 7:36 am #

    What about Beautycounter?

  22. SusanLovesTheSoftLanding April 11, 2017 at 12:32 am #

    What about Aveda ??

    • Laura April 22, 2017 at 12:26 pm #

      Aveda didn’t make our list because their products contain a handful of questionable ingredients. ~The Soft Landing Sisters

  23. Karen M April 14, 2017 at 8:09 pm #

    What about Savonnerie shampoo?

    • Laura April 22, 2017 at 12:22 pm #

      Hi Karen, Savonnerie shampoo contains several toxic ingredients, so we can’t recommend those products. ~The Soft Landing Sisters

  24. Tessa April 14, 2017 at 10:06 pm #

    Do you have recommendations for conditioning the hair. Also what are your feelings on Color Shampoo/condition example Aveda Blue Malva.

    • Laura April 22, 2017 at 12:20 pm #

      Hi Tessa, Our list includes conditioners of the same brands. We didn’t include Aveda because their products contain a handful of ingredients we can’t recommend using. ~The Soft Landing Sisters

  25. Esther May 7, 2017 at 10:46 am #

    How does Petal Fresh shampoo rate?

  26. Carissa May 20, 2017 at 7:44 pm #

    What about Little Twig and EO kids wash? Also, Nature’s Gate.

  27. Michelle May 21, 2017 at 12:55 pm #

    Curious about “Live Clean”

  28. Katie May 24, 2017 at 12:38 am #

    Any thoughts on Davines or Monat?

  29. sunfl3815 May 24, 2017 at 1:34 am #

    Lemongrass Spa is a great option too!

  30. C Lynn May 24, 2017 at 5:56 am #

    How about Carol’s Daughter?

  31. Katie May 24, 2017 at 4:11 pm #

    Any thoughts about Monat and Davines?

  32. Katie May 24, 2017 at 6:25 pm #

    Have you looked at the Young Living shampoo and conditioner?

  33. Karen May 25, 2017 at 4:53 am #

    Have you seen Tate’s the Natural Miracle? Love this product!

  34. Tiffany Shasserre May 27, 2017 at 8:33 am #

    What about Sukin Australian Natural Skincare shampoo and conditioner?

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