Top 28 Safe Shampoo and Conditioner Brands

Safest Shampoo and Conditioner BrandsShampoo and conditioner have come a long way in the past couple decades, but that's not necessarily a good thing…in fact, there seems to be more and more new, untested ingredients added to our hair care products every day. For this project alone, we investigated over 400 ingredients and 80 brands, filtering them through assorted criteria to create three tiers of recommendations.

Our research involved the accumulation of many different sources that weigh in on the safety of various ingredients including Chemical of the Day, PubMed, International Fragrance Association (IFRA), Science Lab, and the Environmental Working Group (EWG) among others. It's really a matter of examining labeled ingredients for potential hazards, and then choosing products with well-known ingredients that have been studied and certified whenever possible.

Why You Need Safe Shampoo and Conditioner

The vast majority of hair care products contain highly toxic chemicals including synthetic fragrance, sodium lauryl sulfate, retinyl palmitate, methylisothiazolinone, parabens and phthalates along with a host of moderately hazardous ingredients, so it's a true task to find safer options. But we love a challenge!

For this project we chose ready-made products for non-DIYers, or those of us who just don't have the time (like me!) to make our own shampoo and conditioner. But for you super crafters, we found this great recipe to make your own homemade shampoo with castile soap. Someday we'll get to it 🙂

Also super interesting is the poo-free option. This is when you don't use any shampoo at all, letting your hair go through the natural process of recovery and on to the stage where you don't actually need shampoo. We've heard it really works! Let us know if you try it.

NOTE: We researched a selection of products from each of the manufacturers listed below to provide our recommendations. This means we did not conduct a thorough study of every product made by those brands, so be sure to do your homework and read the label before purchasing.

Top Picks

These are our absolute favorites. Our research shows these shampoo and conditioner brands contain no hazardous ingredients.

Alaffia Authentic
Bubble and Bee
California Baby
Carina Organics
Dr. Bronner's
Earth Mama
Exactly! Organics
Hugo Naturals
John Masters Organics
Nubian Heritage
Poofy Organics
Puracy Baby
Shea Moisture
Pure Haven Essentials

Next Best

The following list consists of our second place choices. These brands may contain up to two ingredients of mild concern including potassium sorbate, dimethicone and behentrimonium chloride.

Burt's Bees
Dolphin Organics
Juice Organics
Nine Naturals

Still Great

Third place, but still great. These brands of shampoo and conditioner may contain up to three ingredients of concern, although they appear at the bottom of the ingredients list which usually means there's a pretty small amount present in the product. The ingredients we found include behentrimonium chloride, potassium sorbate and tocopheryl acetate. None of them are especially harmful, but are worth noting.

Avalon Organics
Acure Organics
Desert Essence
The Honest Company
What's your favorite non-toxic shampoo brand?
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9 Responses to Top 28 Safe Shampoo and Conditioner Brands

  1. Sally February 17, 2017 at 5:34 pm #

    What about Pure Haven Essentials Shampoo???

    • Gabby February 17, 2017 at 8:34 pm #

      I second that!

      • Laura February 18, 2017 at 10:47 am #

        Thanks you two! We added Pure Haven Essentials to our recommendations. ~The Soft Landing Sisters

  2. AnnMarie February 18, 2017 at 11:02 am #

    How about 100 Percent Pure?

  3. Heather Cunningham February 18, 2017 at 11:14 am #

    What about for dandruff

  4. February 18, 2017 at 11:35 am #

    What about Babo Botanicals?

    • Watters February 19, 2017 at 1:21 am #

      Yes! I was wondering about this too.

  5. creativecarissa February 18, 2017 at 3:48 pm #

    I’ve been using Alba Botanical. Did you guys look at that one? I’m nervous it isn’t on the list!

  6. Erin Ely February 18, 2017 at 11:01 pm #

    Miessence would be in “the best” category

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