Welcome to The Soft Landing

We are your partners as you learn how to avoid toxic chemicals in every day products, read labels more carefully, use natural remedies that actually work, and cook real food for real health.

Just getting started on your journey? Click here to see our favorite tips for making simple changes – one step at a time – for long-lasting impact.

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Our Story

It all started with a baby bottle.

When one of our original founders had her baby, she was dismayed when her new pediatrician advised her to immediately throw out all of her clear, hard plastic baby bottles, to protect her son from being exposed to estrogen. She turned to her sister Alicia, a Registered Nurse and unapologetic medical research geek, for help.

Alicia set out to prove the new pediatrician wrong but, surprisingly, hundreds of research studies provided overwhelming evidence. Ditch those baby bottles. The more information she pored over, the more she began to see an alarming pattern of chemicals leaching from plastics and skincare products to cause endocrine disruption – especially in children.

The Soft Landing was born to educate parents about the dangers of toxic chemicals in everyday products and their effect on growing children.

Our mission has grown to inform, motivate and empower families to create change in the marketplace through their buying habits.

Our work has been cited by ABC News, Newsweek, New York Times, USA Today, Fox 4 News, KMBC 9 News, The Kansas City Star, National Geographic's The Green Guide, Dr. Greene, Kiwi and the Environmental Working Group (EWG).

Our Team

Alicia Voorhies

Alicia-Profile-3-12 She married her knight in shining armor 26 years ago and has homeschooled her three amazing kids for the last ten years.  She's a free thinker and believes it's an individual's duty to question and investigate everything.

Alicia’s a registered nurse by trade and a confessed research geek. As a small business owner, Alicia has also learned the ins and outs of successful small business marketing over the years, so you'll find her consulting with other eco-minded companies like Earth Mama on social media marketing.

In her spare time, you'll find her relaxing on the front porch with her kids, reading a book in the sunshine, baking grain-free goodies, camping at the lake, or working on her family's homestead.

Allie Smith

Allie SmithAllie Smith is a jack of all trades and a jack of all household chores. She manages running a small business while raising her daughters. When her now teenager was in her terrible twos, Allie studied yoga (she’s a registered yoga teacher) and mindfulness in order to be a more present parent.

Allie's also an unabashed foodie and Paleo cooking enthusiast, after learning that her husband and daughter have a severe gluten intolerance.

You can usually find her at her laptop, in the backyard wrangling chickens, or in a grocery aisle obsessively reading labels.

Regina Anaejionu

Regina AnaejionuBack in 2015, Regina found herself pulling frequent all nighters and working on her business until she reached utter exhaustion. Her life had become unsustainable. While business was thriving, she was crashing. She was existing on greasy takeout, caffeine, and not enough sleep. It was toxic to her wellbeing.

Enough was enough. She needed to make a dramatic lifestyle change.

She transitioned to a plant-based diet, fell in love with yoga (and then became a registered yoga teacher) and created balance in her business life. Wellness and empowering people is now her mission not only with The Soft Landing, but with her whole life!

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